Sussex Community physios get behind The CSP’s #NeverTooLate campaign
30 November 2018

Sussex Community physios get behind The CSP’s #NeverTooLate campaign

The Chartered Society of Physiotherapists (CSP) have launched a new falls prevention campaign targeting older people over the winter period.

The new festive video documents the emotional journey of a patient, who suffered a fall, getting back to doing what they love through exercise and awareness.

The video is part of a wider campaign, in which CSP are encouraging all healthcare professionals to share the video to spread the message among older patients and their families that it is #NeverTooLate to start exercising.

The short film, entitled Never Too Late, showcases a gentleman who overcomes isolation and sadness following a fall, by being proactive about his health and taking small steps to increase strength and balance. But it isn’t made to look easy, the campaign stresses the importance of maintaining fitness in older age because of the difficulties that many people experience after periods of inactivity.

Watch the video below:

Alongside the video, The CSP have also produced a #NeverTooLate guide which contains physiotherapy advice for maintaining strength in older age, siting ‘more time with the grandkids, new hobbies and greater opportunities to travel’ as reasons to get active.

Sheila Doughty, Professional Lead for Phsyiotherapy at Sussex Community said,

“Being active can have enormous benefits to health and well-being and doesn’t have to be expensive. It can help prevent many medical conditions including type 2 diabetes, cancer, back pain and osteoarthritis."

"There are many ways to fit activity into your daily routine and it is important to find things you enjoy doing and will do regularly. You should aim for 10 minutes of brisk activity throughout the day, working towards 150 minutes over a week. Adding exercises to strengthen muscles twice a week is essential too. If you need help or advice, ask a Physiotherapist”

According to Public Health Matters, There are around 255,000 falls-related emergency hospital admissions in England among patients aged 65 and over each year, and it is estimated that fragility fractures cost the UK around £4.4 billion, of which 25% is for social care.

Sussex Community currently operate a Falls and Fracture prevention service in West Sussex and Brighton and Hove, made up for physiotherapists, occupational therapists and technicians helping to reduce hospital admissions as a result of falling.

The multidisciplinary team do amazing work in helping to maintain and improve the independence, restore function and support the wellbeing of adults at risk of falling or who have fallen. The team work with patients to prevent avoidable falls and to reduce the risk of injury as a result of a fall, as well as working on all-important balance and strengthening exercises to boost confidence.

Find out more about our Falls Prevention service

To get involved in spreading the message that it’s never too late, share the video on Twitter or Facebook using the hashtag #NeverTooLate